Can your team gain a competitive advantage by talking about the value of “lowering my risk”? There are only four reasons why buyers select a winning vendor in a competitive market…they’re called the “Four Core Values of Buying.” Each Wednesday for the next four weeks I’ll be sharing a “deep dive” video on how your team can be winning more business by utilizing each of these core values, or reasons your buyers want to buy. Join me on this video as I share how communicating you’re a lower risk can increase your competitive advantage!
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