►Route to Market, Choosing Your Product and Selecting a Niche You know what though? It is really not your sales page or your persuasive powers that will have the best chance of securing you your sales. What is actually much more important is that you select the right product to begin with and then promote it to the right people. The first tip is to choose a niche that you know and love. This is important because it will mean you understand it much better, you understand how to sell it and you don’t mind spending time writing about it or writing sales copy.
The next tip is to think about the niche and the size of that niche very carefully. Don’t make the mistake of aiming for a niche with too much broad appeal, or you’ll drastically increase your competition and make life very difficult for yourself. PPC ads will charge you more depending on how many other advertisers are after the same search terms as you. That means that you can end up spending a huge amount of money to ‘bid’ for a term like ‘make money online’ or ‘fitness equipment’.
You’ll be going up against the likes of Amazon – and they spend over $1 million a day in some cases on their AdWords spend alone! Better then, is to aim for a smaller niche while still thinking about whether you have a strong product with a good route to market. One of the best ways to do this is to take your niche and then narrow it down to a smaller sub-set.
For example, you can create a highly successful niche simply by taking fitness and then aiming it at smaller sub-section such as ‘the over 80’, ‘teenagers’, ‘women’ or better yet ‘diabetes’, ‘martial artists’, ‘students’ or ‘karate’.
Now you have a much narrower target audience and you can use tools like Facebook to target that precise group specifically. Now pick a product that solves a very specific problem for that very specific niche and market the heck out of it.
You can do this especially well if you can find a new audience for an existing product. A folding bench press for example is ideal for students who have a small amount of space in their home! Now you can take that product, write a sales page aimed at students looking to get into great shape and then advertise in places where students go.But the most powerful strategy of all?
Think about the influence you already have and the routes to market you already have. A ‘route to market’ is any direct access that you have to the audience you want to sell from. For example, if you happen to be best friends with the editor of ‘Gardener’s World’, then selling a gardening product is an ideal option. You already have a means to reach thousands of gardeners.
Why create more work for yourself when that opportunity exists? Just find a great product and ask your friend to promote your affiliate link! Or maybe you’re already a very big name in a popular forum. Simply find an affiliate link for a product you think those people will link and share it in the forum. You can even be upfront about the fact that it will make you money (in fact, I would advise it). But this incredibly simple strategy can make you a lot of money, very quickly!
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