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While we typically associate "vegan" with a diet, the broader idea is to not use anything made from animals, and the main animal part in a car (and a large one in both size and cost) is the leather upholstery. As tech-forward premium car brands such as Mercedes, Tesla, Volvo, Jaguar and Land Rover move to standard or optional nonanimal leathers, seats covered in hides are starting to seem antique.
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