The Vital Part of the Creative Process That You’re Not Doing

When it comes to coming up with creative ideas, we all have our strategies. For some, it’s brain storming. For others, it’s walking away and letting the ideas flow free. And still for some, it’s a clever team meeting process that results in kick-ass ideas. But when it comes to most creative processes, there’s a vital part of the creative process that you’re not doing – great pre-research.

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