What is Geofencing? How geofencing works with mobile advertising. Explained in 30 sec. - Thumbvista

What is Geofencing in terms of advertising? Answer: Geofencing is a virtual perimeter created using software to create an action. Thumbvista briefly explains how geofencing works in terms of mobile display advertising.

A virtual perimeter or "geofence" can be established using software to communicate to advertising inventory providers where you would like mobile advertising to appear. Using location services on a mobile device such as GPS, ads are displayed to a smartphone user at a relevant time and place.

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