#Dataverse: What is thought leadership? (SurveyMonkey | Orbit Media | Mantis Research)

What is thought leadership? Do you have to be famous to be a thought leader? Can valid thought leadership ever be ghostwritten? We surveyed hundreds of marketers to find out.

Watch this episode of #Dataverse for a conversation about the findings. 🎥

🔹 Andy Crestodina, Chief Marketing Officer & Co-Founder, Orbit Media
🔹 Michele Linn, Co-Founder, Mantis Research
🔹 Colette Des Georges, Content Strategist, SurveyMonkey

Read the full data:

#contentmarketing #thoughtleadership #surveydata

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